About Jeduwo

A budgeting app written for two people sharing one household

Jeduwo is a mobile application for budget planning, built for young couples who are starting to share rent, bills and savings. We are based at 119 Warwick Road in Birmingham, and we have been building the product since 2021.

This page explains where the company came from, what we are trying to do, how we make decisions and what the team has actually done so far. We have kept it plain. If you want to know whether the app suits your situation, the facts below should help you decide.

How the company started

Jeduwo began in 2021 with a small problem. Two of our founders had just moved in together and found that every budgeting tool they tried assumed one person, one salary and one set of habits. They ended up using a shared spreadsheet, which worked for about six weeks and then stopped being updated.

The spreadsheet failed for ordinary reasons. One partner paid for groceries by card, the other paid the energy bill by direct debit, and neither of them wanted to log every purchase twice. Arguments about money were rarely about large sums. They were about not knowing who had paid for what, and whether a shared goal was moving forward.

We started by interviewing couples around the West Midlands about how they handled money in the first three years of living together. Most were not in debt and not careless. They were simply working without a shared picture. That finding shaped the first version of the app, which did very little: it showed two incomes, one set of shared costs and the amount left over each month.

Mission and vision

Our mission is narrow on purpose. We want two people who share a home to be able to see their money in the same place, agree on how it is divided, and plan for the next few months without a long conversation every time a bill arrives.

We do not set out to change anyone’s spending habits, and we do not tell users what to cut. The app records, groups and projects. The decisions stay with the couple. We think that is the honest limit of what a budgeting tool should do.

The longer-term aim is for the app to handle the situations that come up as a relationship develops: one partner going part-time, a deposit being saved for a first flat, a wedding or a move to a new city. Each of those changes the shape of a household budget, and most tools treat them as an afterthought.

What we believe in

Four principles guide how the team works. They are not slogans; each one has changed a decision we made.

• Shared view, separate privacy. Partners see the shared budget together, but each can keep personal spending out of view. We added this after early testers told us that full visibility felt like being watched.
• Plain numbers. The app shows pounds and pence, not scores or streaks. We removed a points feature in 2022 because it encouraged people to log entries for the sake of it.
• Few notifications. You receive a reminder when a bill is due or a goal needs attention, and nothing else. Marketing messages are not sent through the app.
• Straight answers. Support replies come from the people who build the product, and we aim to respond to a request within about one hour during business hours.

Experience and what we have done

The company is five years old and has 20 people. They cover product design, software development, financial content and customer support. Some of the team have worked in retail banking and in consumer software, which is why the app uses ordinary language rather than industry terms when it describes a budget.

Founded

2021

Team

20 people

Couples and households served

700 in total

Jobs completed

984

Clients who returned for a second job

205

Typical reply time

1 hour

The 984 completed jobs cover the setup and planning work we do with couples: building a first shared budget, restructuring one after a change in income, and preparing a savings plan for a specific goal. Of the 700 clients we have worked with, 205 came back for a second job, usually after a move, a new job or a change in how they split costs.

We learned a few practical things along the way. Couples who agree on a monthly shared amount before they start tend to keep their records up to date for longer. Budgets with more than about twelve categories are abandoned faster than simple ones. And a clear emergency buffer, even a small one, removes much of the tension around unexpected costs. These observations come from our own work, not from a formal study, and we treat them as working notes rather than rules.

We are also clear about what Jeduwo is not. It is not a bank, it does not hold your money and it does not give regulated financial advice. It is a planning tool. If your situation involves debt, tax or a mortgage decision, a qualified adviser is the right person to ask.